7 Unexpected Ways Your Web Design Is Costing You

By
Caleb Barrett
August 27, 2023
5 min read

Are you struggling to understand why your website isn't bringing in the desired results? Well, it's time to look closely at your web design. We are going to reveal seven unexpected ways your web design might be costing you more than you realize. Get ready to unlock the secrets to a more effective and profitable online presence!

-Slow Loading Speed: Did you know that a mere one-second delay in page loading time can result in a significant drop in conversions? Your potential customers are impatient, and a slow-loading website can quickly drive them away. It's time to optimize your web design for speed and provide a seamless user experience that keeps visitors engaged and eager to explore.

-Poor Mobile Responsiveness: In today's mobile-dominated world, having a website that isn't mobile-friendly is a big no-no. If your site doesn't adapt seamlessly to different screen sizes and devices, you're missing out on a massive chunk of potential customers. Invest in responsive web design to ensure your site looks and functions flawlessly across all devices.

-Cluttered and Confusing Navigation: Ever found yourself on a website, desperately searching for the information you need, only to give up in frustration? Your visitors feel the same way if your navigation is cluttered and confusing. Simplify your website's navigation structure, make it intuitive, and help your users find what they're looking for effortlessly.

-Lack of Clear Call-to-Action: Your web design should guide your visitors toward the desired actions, whether making a purchase, filling out a form, or subscribing to a newsletter. If you're missing clear and compelling calls to action, you're leaving money on the table. Optimize your design to strategically place enticing CTAs that drive conversions and boost your business growth.

-Outdated Design Elements: Aesthetics matter! An outdated website design can make your business appear unprofessional and out of touch. Stay current with modern design trends and give your website a fresh look that captivates your audience. Remember, first impressions are crucial in building trust and credibility.

-Lack of Visual Hierarchy: Visual hierarchy plays a vital role in guiding your visitors' attention and highlighting the most critical elements of your website. Without a clear visual hierarchy, your message can get lost in the clutter. Implement effective design techniques to create a visually pleasing and engaging experience that communicates your key messages effectively.

-Ignoring Search Engine Optimization (SEO): Having a visually appealing website is not enough if it doesn't rank well in search engine results. Ignoring SEO can severely impact your online visibility and organic traffic. Optimize your web design for SEO by implementing relevant keywords, meta tags, and other on-page optimization techniques to improve your website's search engine rankings.

There you have it, seven unexpected ways your web design might be costing you valuable opportunities and revenue. But don't fret! With a keen eye for design and a commitment to optimization, you can turn things around. Take action today and transform your website into a powerful tool that drives success for your business. Contact us if you would like us to take a look at your current design if you feel like you aren't having the desired results.

A picture of Caleb Barrett the web and graphic designer for BrightView Web Solutions
Caleb Barrett
Web / Graphic Designer & Founder at BrightView Web Solutions