The Dos and Don'ts of Website Navigation Design

By
Caleb Barrett
August 27, 2023
5 min read

When it comes to designing a website, one of the most crucial aspects to consider is navigation. A well-designed navigation system can make or break the user experience, impacting how visitors explore and interact with your site.


DO: Keep it Simple and Intuitive

Simplicity is key when it comes to navigation design. Aim for a clean, uncluttered layout that guides users effortlessly through your site. Use clear and concise labels for menu items, making it easy for visitors to understand where each link will take them. Stick to commonly recognized navigation conventions, such as placing the main menu at the top or side of the page, ensuring visitors can easily find their way around.

DON'T: Overwhelm Users with Too Many Options

While providing easy access to different sections of your website is important, bombarding users with an excessive number of menu items can be overwhelming. Avoid overcrowding your navigation bar with an extensive list of links. Instead, focus on the most important and frequently accessed pages. If you have a large website with multiple sections, consider implementing dropdown menus or categorized submenus to keep the navigation organized and user-friendly.

DO: Use Descriptive and Clear Labels

The labels you choose for your navigation items play a crucial role in guiding users to the content they seek. Opt for descriptive labels that accurately represent the destination page. Avoid vague terms or industry jargon that may confuse visitors. For example, instead of "Services," consider more specific labels like "Web Design," "Graphic Design," or "Branding Services" to give users a clear understanding of what to expect.

DON'T: Neglect Mobile-Friendly Navigation

In the era of smartphones and tablets, it's essential to prioritize mobile-friendly navigation design. Ensure that your website is responsive and adapts seamlessly to various screen sizes. Implement mobile-specific navigation techniques, such as hamburger menus or collapsible navigation bars, to save valuable screen real estate and enhance the mobile user experience.

DO: Incorporate Search Functionality

Including a search bar within your website navigation can significantly improve user experience, especially for sites with extensive content. This allows users to quickly search for specific information or products without having to navigate through multiple pages. Make sure the search bar is prominently placed and easily accessible across all pages of your website.

DON'T: Neglect Consistency

Consistency in website navigation is crucial for building familiarity and usability. Maintain a consistent layout, style, and placement of navigation elements across your site. This ensures that users can easily navigate between different pages without confusion. Consistency also extends to the labeling and order of menu items, providing a cohesive and seamless user experience throughout the entire website.

A picture of Caleb Barrett the web and graphic designer for BrightView Web Solutions
Caleb Barrett
Web / Graphic Designer & Founder at BrightView Web Solutions